Personal Branding

Personal Branding For Finance

(Notes from personal branding discussion)

Why is this important?

career- contacts, credibility, know how > relevance

sales side: “you’ve worked my clients well, where are YOUR clients?”

What are we really selling?

Why me?

Top O’ google

Career marketer for brands, companies and people

Personal bias to help

What is Branding?

The emotional relationship a prospect has with you/your offer/your company

What is Positioning?

The Intellectual relationship a prospect has with you/your offer/your company

Around the room; personal branding statement

Around the room redone: personal branding statement with a benefit to me/reason to talk

Marcom Triangle

Name

URL

Email

10 word pitch (back of business card)

Elevator pitch (30 seconds)

1 Page pitch (CV? Cover letter?)

SM profile (linked in)

4 page website

Social Media

FB, LinkedIn, Twitter, Youtube, Google+,

Instagram, Pinterest

Social Media in 5 minutes/day

Put up one tweet, 1 FB post

Social Media in 10 minutes/day

1 tweet, 1 FB, 1 LinkedIn, Join 1 conversation

Do’s and Don’ts

Headline is most important part of any post

Link the user where you want her

Get a professional photo

Get a personal Email address

Multi Media: Slide show, articles, photos, audio

Make the content unique. Don’t just forward an article, put a few comments on it (unique)

Why do I like Audio?

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3D Printing Is 3D Printing Responsible For Bankruptcies?

The toy industry has the potential become one of the largest beneficiaries of 3D printing, with the industry projected to be worth $135 billion by 2020. 3D print users stand to etch out a significant piece of this market, as toys are commonly ideal shapes and sizes for 3D print manufacturing and are typically made from common 3D print materials that include plastics, carbon fibers, and ceramics. This allows for the development of replacement parts, missing accessories and new features via 3D printers.

The toy industry has increasingly realized the potential for allowing users to create their own toys and parts. In 2017, Mattel plans to release ‘ThingMaker,’ a 3D printer geared towards children that pairs with an accompanying software application and allows users to print a range of toys that includes jewelry and figurines. Simiarly, XYZprinting offers the ‘da Vinci miniMaker,’ which allows users to print smaller items of varying shapes.as they’re seen as a way for children to use their creativity and imagination while building a foundation to learn technology and engineering skills.

Toys R Us once was the dominant player, with 1600 stores. Yet, they filed from bankruptcy. Is this another case of a firm ignoring the 3D Printing trend, just as magazines ignored the internet? In this 3D Printing book, I talk about how 3D Printing is here, and firms better pay attention.